Analysis of the communication in the media is the generalisation of media reports selected in a given time and according to criteria indicated by the client.
The service allows companies and organisations to measure and evaluate the results of communication, assess investment returns and build further communication strategy around these results. Advanced analysis techniques allow to discern communication trends of the company and its competitors. It reveals the impact that media reports have on the audience.
The information published in the media can be analysed in the following aspects: