A trusted media data monitoring partner since 1997
Understand, what people are talking about you
Every day, we help public and private sector clients understand their influence
Projects, research, and consulting of various sizes per year
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A lot of the work is done by artificial intelligence solutions. We have time for high-quality expert insights
Artificial intelligence analyzes. Humans evaluate. You make well-founded decisions.
Station.lt | Media monitoring and analytics in real time
Station.lt – the key media and advertising monitoring tool for communication and marketing professionals.
The modular system easily adapts even to your most complex needs.
The platform includes almost all of the media in Lithuania, Latvia, and Estonia with automatic translation: news portals, agencies, regional and national press, social media, and podcasts. We are the only ones on the market offering lawful Baltic country data collected from reliable sources.
Timely updates by email at a time that suits you. Alerts about the most important news reach you within minutes of publication. You can create different summaries for different recipients – teams, managers, or partners.
Getting started with our services is easy
With Mediaskopas, it is easy to get started and even easier to act in a measured and intelligent way.
We get in touch and find out what you need
We quickly discuss your needs together. We start collecting all mentions of your brand – from media, social networks, television, radio, and other sources. All information is presented in one place, clearly and conveniently.
The data is collected by artificial intelligence, evaluated by a human
Our media monitoring platform powered by artificial intelligence solutions Station.lt quickly gathers relevant information and categorizes it by topic, tone, language, and other important criteria. Everything is reviewed by our team of analysts.
You receive a regular report tailored to your needs
No complicated tables – only clear data, the key insights, and specific recommendations. You will be able to make decisions faster and with greater confidence.
Everything that is being said about each organization — all in one place.
Collected by artificial intelligence. Evaluated by humans. Adapted for decisions.
For the marketing team
Not just monitoring, but real support for marketing decisions: from campaign evaluation to audience sentiment and competitor analysis.
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Brand. Monitor what is being said about you – protect your reputation and strengthen your strategy.
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Reputation. Respond to public opinion in time and shape your image responsibly.
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Trends. Follow market direction and competitors’ actions.
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Campaign effectiveness. Know what works and allocate your budget precisely.
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Crisis management. Recognize risks and manage the situation before it escalates.
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Audience understanding. Speak the customer’s language — by understanding their needs.
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Positioning. Is your message seen the way you planned? Word clouds show it.
For communication professionals
Track everything being said about your brand — from the media to social networks. Get clear insights into tone, topics, and risks. Artificial intelligence collects the data; you focus on strategy.
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Reputation monitoring. understand how a company or brand is being evaluated, and respond quickly to negative messages.
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Message effectiveness. Assess whether messages reach the target audience and how they are interpreted.
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Crisis management. Early identification of negative trends allows you to prepare a response in time and protect your reputation.
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Campaign impact. Measure how campaigns change opinion and drive action.
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Audience understanding. Identify relevant topics and tailor communication to current needs.
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Competitor analysis. Monitor competitors’ strengths, weaknesses, and market position to better plan your strategies.
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Public discussion management. Understand which narratives dominate and engage with the right tone.
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Positioning assessment. Word cloud and narrative analysis show whether your values are reflected in public communication.
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Strategic planning. Use objective analysis to develop longer-term, insight-driven strategies.
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Media relations. Track how and what journalists write about your brand, and build targeted relationships.
For executives and boards
Reputation, risks, influencers — everything in one place. Get decision-ready insights tailored for executives and boards that drive growth.
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Reputation management. Monitor how your company and its leaders are perceived in the public sphere, and respond to negative mentions in time.
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Decision support. Data helps make strategic decisions based on objective analysis.
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Executive communication assessment. Find out whether your target audiences receive and understand your messages.
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Market analysis. Get a broader view of trends, consumers, and competitors across different business areas.
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Employee and customer sentiment. Understand internal sentiment and improve communication and service.
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Goal setting. Clearly define strategic goals tailored to the market situation.
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Report preparation. Prepare fact-based reports for shareholders and the board.
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Benchmark data. Assess your position and your organization’s position in the market, identify growth directions.
For sales teams
We help you respond faster, speak more precisely, and win more negotiations. Track how the market reacts, what competitors are talking about, and what your customers are interested in.
- Confidence. Better knowledge of the client and the sector helps you be more persuasive.
- Strong arguments in negotiations. Analysis provides a basis for clearly demonstrating product value.
- Learn about your clients' needs. Understand what matters to your clients and offer solutions.
- Competitor monitoring. Follow their actions and find ways to stay ahead of them.
- Potential clients. Identify opportunities by monitoring the market.
- Market trends. Track changes and be ready for negotiations.
Meet our team
The Mediaskopas team consists of 28 professionals in their respective fields

Jūratė Stankuvienė
Director
info@mediaskopas.lt
/jurate-stankuviene

Akvilė Valčiukė
Head of Sales
akvile.valciuke@mediaskopas.lt
/akvilevaiciuke

Vilūnė Kairienė
Data Strategist and Consultant
analysis@mediaskopas.lt
/vilunekairiene
Life at Mediaskopas
Insights and News
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Which Lithuanian politicians received the most media attention in April?
President Gitanas Nausėda was the most visible Lithuanian politician or official in April, according to a media monitoring company's...
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