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Collected by artificial intelligence. Verified by a human

Station.lt

A tool created for communications and marketing specialists that helps you see everything that matters. Monitor what is being said about you. Respond quickly. Plan responsibly.

Station.lt is perhaps the most reliable way to monitor, analyze, and quickly respond to information relevant to you in the media of Lithuania, Latvia, and Estonia, as well as other countries. From news portals, agencies, and regional press to social networks and podcasts — all of it in one platform.

Which organizations should choose Station.lt?

  • For large and small businesses (B2B and B2C).

  • For the public sector.

  • For nonprofit organizations (NGOs).

  • For cultural organizations.

  • For media outlets

  • For academic institutions.

  • For initiatives and projects.

How it works for teams across different sectors
Mediaskopas

Why choose Station?

Collected by artificial intelligence. Verified by a human

Our artificial intelligence solution collects information quickly and accurately from hundreds of sources. But most importantly, every review and analysis is overseen by a professional, so you get not only data, but also meaning.

Fast start

There is no need for a complicated, long preparation process — you can start right away.

We are the only ones with a 10-year media archive

Analyze topics, events, brands, or people — see how reputation develops, conduct research, and prepare for crisis management based on facts.

Solve problems with a professional, not virtual assistants

Every client has a dedicated project manager and a team of professional analysts supporting them. This model ensures not only smooth day-to-day communication, but also a quick response to any challenges or changes in the communications environment.

Legal data compliance and transparency

Media and social media data collection complies with all legal requirements of the Republic of Lithuania and the European Union. We are the only company in Lithuania with agreements with representatives of the Baltic countries for the legal monitoring of media in Latvia and Estonia.

The Station mobile app

Real-time media monitoring from anywhere in the world. 
Download from Google Store 

Practical advice

For marketing teams

How does media monitoring and analysis help marketing?

Mediaskopas analysis provides not only numbers, but also context.


These are clear insights that allow marketing professionals to adjust strategy, assess progress, and ensure that investments in communication deliver returns. Decisions based on facts and insights work better.

  • Brand. Monitor what is being said about you – protect your reputation and strengthen your strategy.

  • Reputation. Respond to public opinion in time and shape your image responsibly.

  • Trends. Track market direction and competitors’ actions.

  • Campaign effectiveness. Know what works and allocate your budget precisely.

  • Crisis management. Identify risks and take control of the situation before it escalates.

  • Audience understanding. Speak your customers’ language by understanding their needs.

  • Positioning. Is your message seen the way you intended? Word clouds show it.

Get in touch about opportunities

Practical advice

Communications
professional

How can media data help increase communication ROI?

Media monitoring and analysis not only makes daily work easier, but also gives communication and PR professionals clear insights that help shape an effective, goal-oriented strategy.

    • Reputation monitoring. Understand how a company or brand is being evaluated and respond quickly to negative reports.

    • Message effectiveness. Evaluate whether messages reach the target audience and how they are interpreted.

    • Crisis management. Early identification of negative trends allows you to prepare a response in time and protect your reputation.

    • Campaign impact. Measure how campaigns change opinion and drive action.

    • Audience understanding. Identify relevant topics and tailor communication to needs.

    • Competitor analysis. Monitor competitors’ strengths, weaknesses, and market position to better plan your strategies.

    • Public discussion management. Understand which narratives dominate and engage with the right tone.

    • Positioning assessment. Analysis of word clouds and narratives shows whether your values are reflected in public communication.

    • Strategic planning. Use objective analysis to create longer-term, insight-driven strategies.

    • Media relations. Monitor how and what journalists write about your brand, and build targeted relationships.

Help sell more

Practical advice

For executives and boards

Why is it essential for executives and board members to assess the communications environment?

Using media and advertising monitoring and analysis, executives and board members get a clear picture of the company’s situation and context, which helps shape more effective strategies and ensure sustainable growth.

  • Reputation management. Monitor how the company and its leaders are perceived in public, and respond to negative messages in time.

  • Decision support. Data help you make strategic decisions based on objective analysis.

  • Executive communication assessment. Find out whether your target audiences receive and understand your messages.

  • Market analysis. Get a broader view of trends across various business areas, consumers, and competitors.

  • Employee and customer sentiment. Understand internal sentiment and improve communication and service.

  • Goal setting. Clearly define strategic goals tailored to the market situation.

  • Report preparation. Prepare fact-based reports for shareholders and the board.

  • Comparative data. Assess your position and your organization’s position in the market, identify growth directions.

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