A trusted media data monitoring partner since 1997

Understand, what they are talking about you

Every day, we help public- and private-sector clients understand their own power

Projects, research, and consulting of various sizes per year

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AI solutions do the work. We have time for high-quality professional insights

Artificial intelligence analyzes. People evaluate. You make informed decisions.

Station.lt | Media monitoring and analytics in real time

Station.lt

Station.lt – the essential media and advertising monitoring tool for communications and marketing professionals.


The modular system easily adapts even to your most complex needs.

The platform includes almost all media in Lithuania, Latvia, and Estonia with automatic translation: news portals, agencies, regional and national press, social networks, and podcasts. We are the only ones in the market offering lawful Baltic data collected from trusted sources.

Timely alerts by email at a time convenient for you. Alerts about the most important news reach you within minutes of publication. You can create different reports for different recipients – teams, managers, or partners.

Getting started with our services is easy

With Mediaskopas, it is easy to get started, and even easier to act in a measured and intelligent way.

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We get in touch and figure out what you need

We quickly discuss your needs together. We begin collecting all mentions of your brand – from the media, social networks, television, radio, and other sources. All information is presented in one place, clearly and conveniently.

Data is collected by artificial intelligence, evaluated by a human

Our media monitoring platform powered by artificial intelligence solutions Station.lt quickly gathers relevant information and classifies it by topic, tone, language, and other important criteria. Everything is reviewed by our team of analysts.

You receive regular reports tailored to your needs

No complicated tables – just clear data, the most important insights, and concrete recommendations. You will be able to make decisions faster and with greater confidence.

Mediaskopas
Mediaskopas
Mediaskopas
Mediaskopas

Everything that is being said about every organization — in one place.

Collected by artificial intelligence. Evaluated by people. Adapted for decisions.

For the marketing team

Not just monitoring, but real support for marketing decisions: from campaign evaluation to audience sentiment and competitor analysis.

 

  • Brand. Monitor what is being said about you – protect your reputation and strengthen your strategy.

  • Reputation. Respond to public opinion in time and shape your image responsibly.

  • Trends. Follow market direction and competitors’ actions.

  • Campaign effectiveness. Know what works and allocate your budget precisely.

  • Crisis management. Identify risks and manage the situation before it escalates.

  • Audience understanding. Speak your customers’ language by understanding their needs.

  • Positioning. Is your message seen as planned? Word clouds show it.

For communication professionals

Track everything said about your brand—from the media to social networks. Get clear insights into tone, topics, and risks. Artificial intelligence collects the data; you focus on strategy.

 

  • Reputation monitoring. Understand how a company or brand is perceived and respond quickly to negative messages.

  • Message effectiveness. Assess whether messages reach the target audience and how they are interpreted.

  • Crisis management. Early identification of negative trends makes it possible to prepare a response in time and protect your reputation.

  • Campaign impact. Measure how campaigns change opinions and drive action.

  • Audience understanding. Identify relevant topics and tailor communication to the needs.

  • Competitor analysis. Monitor competitors’ strengths, weaknesses, and market position so you can better plan your strategies.

  • Public discourse management. Understand which narratives dominate and engage with the right tone.

  • Positioning assessment. Analysis of word clouds and narratives shows whether your values are reflected in public communication.

  • Strategic planning. Use objective analysis to develop longer-term, insight-based strategies.

  • Media relations. Monitor how and what journalists write about your brand, and build targeted relationships.

For executives and boards

Reputation, risks, influencers — everything in one place. Get decision-ready information tailored for executives and the board to support growth-driving decisions.

 

  • Reputation management. Monitor how the company and its leaders are viewed in the public sphere, and respond to negative messages in time.

  • Decision support. Data helps you make strategic decisions based on objective analysis.

  • Executive communications assessment. Find out whether your target audiences receive and understand your messages.

  • Market analysis. Get a broader view of trends in different areas of business activity, consumers, and competitors.

  • Employee and customer sentiment. Understand internal sentiment and improve communication and service.

  • Goal setting. Clearly define strategic goals tailored to market conditions.

  • Report preparation. Prepare fact-based reports for shareholders and the board.

  • Comparative data. Assess your position and the organization’s position in the market, identify growth directions.

For sales teams

We help you react faster, speak more precisely, and win more negotiations. Track how the market responds, what competitors are talking about, and what your customers are interested in.

  • Confidence. Better knowledge of the client and the industry helps you be more convincing.
  • Strong arguments in negotiations. Analysis provides the basis for clearly demonstrating product value.
  • Learn about your clients' needs. Understand what matters to your clients and offer solutions.
  • Competitor monitoring. Follow their actions and find ways to stay ahead of them.
  • Potential clients. Identify opportunities by monitoring the market.
  • Market trends. Track changes and be ready for negotiations.

Get to know our team

The Mediaskopas team consists of 28 professionals in their respective fields

Jūratė Stankuvienė

Jūratė Stankuvienė

Director

info@mediaskopas.lt
/juratestankuviene
Akvilė Valčiukė

Akvilė Valčiukė

Sales Manager

akvile.valciuke@mediaskopas.lt
/akvilevaiciuke
Vilūnė Kairienė

Vilunė Kairienė

Data Strategist and Consultant

analysis@mediaskopas.lt
/vilunekairiene

Life at Mediaskopas

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