If last year defense, security, and geopolitics dominated President Gitanas Nausėda’s annual address, this year the main keyword became...
Public sector
Drone that flew into Lithuania drew the attention of the world media
An incident was recorded in the middle of the week when a drone, likely, flew into Lithuania and, for the first time since the restoration of independence, an air alert was declared,...
Which Lithuanian politicians received the most media attention in April?
President Gitanas Nausėda was the most visible Lithuanian politician or official in April, according to a media data monitoring company...
Experts warned about an education problem: “Good news gets lost”
“Over 35 years, we missed the chance to raise a society that would respect science and value hard work. If the majority of society were like that, the school...
Communication effectiveness of executives: R. Masiulis’ leap, more female leaders
The Lithuanian company leader who communicated most effectively in the public sphere in 2025 was Rokas Masiulis, former CEO of Litgrid. Second place...
“Mediaskopas”: media mentions of I. Ruginienė are decreasing, while R. Žemaitaitis is on the rise
According to the analysis carried out by the media monitoring company Mediaskopas at the request of ELTA, media interest during the first working...
100 days of the Seimas: the media most often mentioned G. Paluckas and “Nemuno Aušra”
During the first 100 working days of the new Seimas term, the politician most frequently mentioned in the media was...
Presidential campaign in 2024: media analysis shows a lack of original content and events
This year’s election campaign for the country’s President is marked not only by low intensity, but also by two highly important elements of an election campaign —...
From strike to salt: which mayors attracted the attention of the media and internet users last year, and why?
The size of a city does not necessarily guarantee its mayor a place in media coverage. Nor does the attention of journalists and social media users necessarily focus on what mayors would like to boast about — their initiated projects, participation in events, or…
The race for attention: how much and how do ministers communicate with the public?
Which messages attract the media, and which ones attract social media users? Carry out this analysis for IQ magazine...
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