The most effective company leader in public communication in 2025 was Rokas Masiulis, former CEO of Litgrid. Second place in the ranking went to Arvydas Avulis, head of Hanner, and third to Dainius Dundulis, co-owner of the Norfa retail group.
This year, the ranking methodology was recalibrated so that more weight would be given to communication consistency. This made it possible to measure the role of a leader in the public sphere more accurately and to distinguish episodic visibility from consistent leadership, the change in methodology is noted by Vilūnė Kairienė, the media monitoring and analysis company “Mediaskopas” data strategist.
