The head of a Lithuanian company who communicated most effectively in the public sphere in 2025 was Rokas Masiulis, former CEO of Litgrid. Second in the ranking was Arvydas Avulis, head of Hanner, and third was Dainius Dundulis, co-owner of the Norfa retail group.
This year, the ranking methodology was recalibrated so that more weight would be given to consistency in communication. This made it possible to measure more accurately a leader’s role in the public sphere and to distinguish episodic visibility from consistent leadership, notes the change in methodology Vilūnė Kairienė, the data strategist at the media monitoring and analysis company “Mediaskopas”.
