"PR Impact Awards" launches: time to submit the best communication projects of the year

After Nausėda's statement – new analysis: a keyword was identified

After Nausėda’s announcement – a new analysis: the key phrase was identified

If last year President Gitanas Nausėda’s annual address was dominated by defense, security, and geopolitics, this year the main keyword became resilience, according to an analysis by the information environment research company Mediaskopas. In addition, as the analysis of the head of state’s speech showed,...

The drone that flew into Lithuania attracted global media attention

A drone that flew into Lithuania drew the attention of the world’s media

An incident recorded in the middle of the week, when a drone may have flown into Lithuania and an air alert was declared for the first time since the restoration of independence, drew the attention of the world media. If headlines in Russia and Belarus were dominated by claims of “hysteria,” “chaos”...

Which Lithuanian politicians received the most media attention in April?

President Gitanas Nausėda was the most visible Lithuanian politician or official in April, according to data from the media monitoring company Mediaskopas and the Alfa CV platform of the portal Alfa.lt. In March, Prime Minister Inga Ruginienė was in first place, who...

About information “poisoning.” A true story

About “poisoning” information. A true story

IT ALL STARTED WITH AN EIGHTEEN-YEAR-OLD SCHOOLGIRL She was a real ray of light, a future leader, an extraordinarily bright person — an optimist, a visionary. The kind of girl who sincerely believes that the world can be better. She joined media monitoring and...

Giedrė Zurbaitė. Pension reform in the public sphere — fuel on the fire of polarization?

Giedrė Zurbaitė. Pension reform in the public sphere — fuel for the fire of polarization?

We are increasingly talking about societal division, or polarization. In the public sphere, strong likes and dislikes toward political parties and conflicting views on various sensitive issues are bubbling up. Although discussion and diversity of opinion are the foundation of democracy...

Hostile states target teenagers: recruiting through TikTok and games

Hostile states target teenagers: recruiting them through TikTok and games

The State Security Department and the military are warning residents and parents about the recruitment of children and teenagers taking place online. There is also talk of possible radicalization. According to the services, this is the work of hostile states’ intelligence agencies, operating not only on popular...

Mediaskopas CEO J. Stankuvienė: it is easy to radicalize and, instead of discussing, start looking for enemies

Mediaskopas head J. Stankuvienė: it is easy to become radicalized and, instead of discussing, start looking for enemies

Media poisoning is a new but increasingly relevant topic. Jūratė Stankuvienė, head of Mediaskopas, a provider of media monitoring and analysis and communications consulting services, says this is being driven by constantly growing flows of disinformation and by...

Explained how the myth that carrots improve eyesight came about

She explained how the myth that carrots improve vision came about

Žemaitaitis’s popularity is directly linked to the number of objects launched into space, while the average life expectancy in Lithuania directly correlates with the number of mentions of conservatives in the media. How entirely unrelated coincidences are turned into very...

Experts warned about an education problem: “Good news gets drowned out”

Experts warned about a problem in education: “The good news get drowned out”

“Over 35 years we missed the chance to foster a society that would respect science and value hard work. If most of society were like that, the school would not have to win its prestige in blood. When every capricious citizen arrives, without competence, they should not be able to...

Leadership communications effectiveness: R. Masiulis’s rise, more women leaders

The Lithuanian company executive who communicated most effectively in the public sphere in 2025 is Rokas Masiulis, the former CEO of Litgrid. Second place in the ranking went to Arvydas Avulis, head of the company Hanner, and third to Dainius Dundulis, head of the Norfa retail group...

PR Impact Awards kicks off: time to submit the best communications projects of the year

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