"PR Impact Awards" kicks off: time to submit the best communication projects of the year

After Nausėda’s announcement – a new analysis: a key word was recorded

After Nausėda’s announcement — new analysis: it flagged the keyword

If last year President Gitanas Nausėda’s annual address was dominated by defense, security, and geopolitics, this year the main keyword became resilience, according to an analysis by the information environment research company “Mediaskopas.” In addition, as the analysis of the head of state’s speech showed,...

A drone that entered Lithuania attracted the attention of the world’s media

The drone that entered Lithuania drew the attention of the world’s media

The incident recorded in the middle of the week, when a possible drone flew into Lithuania and an air alert was declared for the first time since the restoration of independence, drew the attention of the world media. While headlines in Russia and Belarus were dominated by talk of alleged “hysteria,” “chaos”...

Which Lithuanian politicians received the most media attention in April?

President Gitanas Nausėda was the most visible Lithuanian politician or official in April, according to data from the media monitoring company “Mediaskopas” and Alfa.lt’s platform “Alfa CV.” In March, Prime Minister Inga Ruginienė was in the top position, who...

About “poisoning” by information. A true story

About information ‘poisoning.’ A true story

IT ALL STARTED WITH AN EIGHTEEN-YEAR-OLD SCHOOLGIRL She was a real ray of light, a future leader, an extraordinarily bright person - an optimist, a visionary. A girl who sincerely believes that the world can be better. She joined media monitoring and...

Giedrė Zurbaitė. Pension reform in the public sphere — fuel for the fire of polarization?

Giedrė Zurbaitė. Pension reform in the public sphere — fuel on the fire of polarization?

We are increasingly talking about societal division, or polarization. In the public sphere, strong likes and dislikes toward political parties are boiling over, along with conflicting opinions on various sensitive issues. Although debate and diversity of views are a hallmark of democracy...

Hostile states are targeting teenagers: recruiting them through TikTok and games

The State Security Department and the army are warning residents and parents about the recruitment of children and teenagers taking place online. There is also talk about possible radicalization. According to the authorities, this is the work of hostile states’ intelligence services, operating not only on popular...

Mediaskopas CEO J. Stankuvienė: it is easy to radicalize and, instead of discussing, look for enemies

Media poisoning is a new but increasingly relevant topic. Jūratė Stankuvienė, head of “Mediaskopas,” a media monitoring, analysis, and communications consulting provider, says that ever-growing disinformation flows and... are forcing people to talk about it.

She explained how the myth that carrots improve eyesight came about

Žemaitaitis’s popularity is directly linked to the number of objects launched into space, while the average life expectancy in Lithuania directly correlates with the number of mentions of conservatives in the media. How completely... results are drawn in the public sphere from unrelated coincidences.

Experts warned about an education problem: “Good news gets drowned out”

“In 35 years, we missed the chance to raise a society that would respect science and value hard work. If the majority of society were like that, the school would not have to win prestige through blood. Every capricious citizen who arrives, lacking competence, would not...

Communication effectiveness of executives: R. Masiulis’s leap, more female leaders

The most effective Lithuanian company executive in public communication in 2025 was Rokas Masiulis, former CEO of Litgrid. Second in the ranking was Arvydas Avulis, head of Hanner, and third was Dainius Dundulis, head of the Norfa retail group...

PR Impact Awards kicks off: time to submit the year’s best communication projects

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