Presidential Campaign 2024: media analysis shows a lack of original content and events

This year’s campaign for the office of President of the country is marked not only by low intensity, but also by a shortage of two highly important election campaign elements — events and original political content being created. If the candidates’ communication in the Lithuanian media does not change, Gitanas Nausėda is likely to make it to the second round, which Ignas Vėgėlė would also probably reach; he is the second most frequently mentioned presidential candidate in the media in the election context. This conclusion is based on the data from an analysis of the Lithuanian media conducted by the Centre for Political Communication Research at the Faculty of Communication of Vilnius University together with the media monitoring company “Mediaskopas”. 

Read more: https://sc.bns.lt/view/item/482306

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Created:

April 18, 2024

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Mediaskopas

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