The 2024 presidential campaign: media analysis shows a lack of original content and events

This year’s campaign for the country’s President is marked not only by low intensity, but also by a shortage of two highly important campaign elements – events and the creation of original political content. If the candidates’ communication in the Lithuanian media does not change, Gitanas Nausėda is likely to make it to the second round of the election, which would likely also include Ignas Vėgėlė, the second most frequently mentioned presidential candidate in the media in the election context. This conclusion is based on the data from an analysis of the Lithuanian media conducted by the Center for Political Communication Research of the Faculty of Communication at Vilnius University together with the media monitoring company “Mediaskopas.” 

Read more: https://sc.bns.lt/view/item/482306

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Created:

April 18, 2024

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Mediaskopas

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