This year's campaign for the office of President is marked not only by low intensity, but also by a shortage of two extremely important elements of an election campaign – events and the creation of original political content. If the candidates' communication in the Lithuanian media does not change, Gitanas Nausėda is likely to make it to the second round of the election, which would most likely also include Ignas Vėgėlė, the second most frequently mentioned presidential candidate in the media in the context of the election. This conclusion is drawn from the data of an analysis of the Lithuanian media carried out by the Politics Communication Research Center of the Faculty of Communication at Vilnius University together with the media monitoring company Mediaskopas.
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After Nausėda's announcement – a new analysis: the keyword was flagged
If last year defense, security, and geopolitics dominated President Gitanas Nausėda’s annual address, this year the main keyword became resilience, according to an analysis by the media landscape research company Mediaskopas. In addition, as the analysis of the head of state’s speech showed,...
