The “Aha!” moment is when a product that has been carried, discussed, rejected, researched, and dreamed of for several years finally takes shape. Less is more — that is Mediaskopas’ strategy, because too much information can drown out the essence, and not only in monitoring, by the way
Expert Insight
The migrant crisis pushed three politicians into the media spotlight
The illegal migration crisis pushed three politicians into the spotlight. Statistics show that
“Mediaskopas” study: a newcomer disrupted communication in the automotive market
The car sales sector is once again increasing its communications pace, which it had slowed by nearly a fifth last year. Dealerships that devote most of their efforts to communicating brands of the goods they sell often forget to invite buyers to visit them. A market newcomer took advantage of this...
“Mediaskopas” investigated what would reduce the flow of hate speech against national minorities
Reducing the amount of hate speech toward national minorities in the media and improving language hygiene in the public sphere, say experts from the media analytics company Mediaskopas, who have analyzed 850 media channels from the beginning of 2019 to the present...
Holiday travel behind closed borders: will Lithuanian cities attract vacationers?
According to Mediaskopas data, the country’s major cities were not only mentioned more often, but were also far more active in their own communications. ?
Afraid of publicity – don’t go to court: litigation communication in the Lithuanian media
“If a case comes into the public eye or such a threat arises, you need to call not only a lawyer, but also a communications professional, because the person inside the company begins to see the situation selectively and emotionally, and needs a cool head from the outside ...
Most visible in the media: who, how, and why?
A media study shows that in the first half of this year, the business, academic, and public figures most frequently mentioned in the media were most often made famous by scandals, a knack for exploiting others’ crises, authority, and the ability to respond positively to consumer needs.
Communication show during quarantine: which topics does the media examine first?
Have you noticed how the information landscape changed during the quarantine? Our research showed that over the past few months, the media has been full of topics related to coronavirus, the work of medical professionals, and the threats posed by the virus.
How much has attention to the coronavirus topic declined
Yesterday, March 26, information on the coronavirus topic made up almost 56% of the total information flow. We notice that on weekends the volume of information, although still high, decreases slightly, so we wish you a calmer weekend as well!

Coronavirus topic continues to spread
We continue to record growth in the volume of information, and articles about coronavirus on March 23 accounted for as much as 61% of the entire information stream.
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