The “Aha!” moment, when a product carried, discussed, rejected, researched, and dreamed of for years finally takes shape. Less is more — the “Mediaskopas” strategy, because too much information can drown out the essence, and not only in monitoring, by the way
The illegal migration crisis pushed three politicians into the media spotlight. Statistics show that
The car sales sector is once again increasing the communication pace that was slowed by nearly a fifth last year. Dealerships that devote most of their efforts to communicating the brands they sell often forget to invite customers to visit them. A market newcomer took advantage of that...
The experts at the media analysis company “Mediaskopas,” which has examined 850 media channels from the beginning of 2019 to the present, say that hygiene of language used in the media and public space would reduce the amount of hate speech directed at ethnic minorities...
According to Mediaskopas data, the country's major cities were not only mentioned more often, but also communicated far more actively themselves.?
“If a case comes into the public eye or such a threat arises, you need to call not only a lawyer but also a communications professional, because a person inside the company starts to see the situation selectively and emotionally, and needs a cool head from outside ...
In the first half of this year, the business, academic, and public figures most frequently mentioned in the media were most often brought into the spotlight by scandals, skillful exploitation of others' crises, authority, and the ability to respond positively to consumer needs, according to a media study.
Have you noticed how the information environment changed during the quarantine? Our research showed that over the past few months the media has been filled with topics related to coronavirus, the work of medical professionals, and the threat posed by the virus.
Yesterday, on March 26, information on the coronavirus topic accounted for almost 56% of the entire information flow. We notice that on weekends the volume of information, although still high, decreases slightly, so we wish you this calmer weekend as well!
We continue to record growth in the amount of information, and articles about coronavirus on March 23 accounted for as much as 61% of the entire information stream.
Let’s work together
