The car sales sector is once again increasing its communications activity, which was slowed by nearly a fifth last year. Car dealerships, which devote most of their efforts to communication for the brands they sell, often forget to invite customers to visit them. Taking advantage of this, the market newcomer “Deals On Wheels” became the most widely mentioned car sales company in the first quarter of this year. In the first quarter, Lithuanian media published nearly a hundred and fifty articles and reports about the car sales business. In more than half of them — 52.5 percent — representatives of the online car sales startup “Deals On Wheels” were quoted. This is shown by a communication study of the car sales sector conducted by “Mediaskopas.”
