The car dealership sector is once again increasing its communication efforts, which were slowed down by nearly a fifth last year. Dealerships that devote most of their efforts to communicating the brands they sell often forget to invite customers to visit them. Taking advantage of that, market newcomer “Deals On Wheels” became the most mentioned car dealership company in the first quarter of this year. In the first quarter, Lithuanian media published nearly 150 articles and reports about the car dealership business. In more than half of them — 52.5 percent — representatives of the online car sales startup “Deals On Wheels” were quoted. This is shown by a communication study of the car dealership sector conducted by “Mediaskopas”.
