“Aha!” moment, when a product carried, discussed, rejected, researched, and dreamed about for years finally takes shape. Less is more – that is the strategy of “Mediaskopas,” because too much information can drown out the essence, by the way, not only in monitoring. Intuition + dream + persistence + constant research and, it seems, we have finally found the way,” wrote Jūratė Stankuvienė, head of the media monitoring and analysis company “Mediaskopas,” on her personal Facebook account. But are clients ready to invest in social listening enough to see themselves in real light, rather than through rose-colored glasses?
After Nausėda's announcement – a new analysis: the keyword was flagged
If last year defense, security, and geopolitics dominated President Gitanas Nausėda’s annual address, this year the main keyword became resilience, according to an analysis by the media landscape research company Mediaskopas. In addition, as the analysis of the head of state’s speech showed,...
