“When a case becomes public or there is such a threat, you need to call not only a lawyer but also a communications professional, because a person inside the company starts to see the situation selectively and emotionally, and they need a cool head from the outside. In media analyses, we can see exactly what they are accusing you of, which topic is growing, which channels are escalating it, and in what words, tone, and level they are accusing you, and so on,” said Jūratė Stankuvienė, director of the media analysis company Mediaskopas, at the PR Impact event Litigation Communication.
