The media analytics company Mediaskopas carried out an analysis of regional and district media and found that…
Expert insight
Manager only a man, cleaner only a woman: how the media assign professions by gender
A newly conducted analysis showed how the media classify professions or positions as male and female. For example, how strongly “female” …
Stars of the incumbent mayors, intrigue in the capital, or the situation like in a family after a divorce
Less than a month remains until the municipal elections, during which both new and already familiar promises by politicians will pour in. The main communication on outdoor advertising billboards is planned for the last…
How Is the Attitude Toward Russian Speakers Living in Lithuania Changing?
The results of the 2022 study and media monitoring conducted by Diversity Development Group, the Ethnic Research Department of the Institute of Sociology at the Lithuanian Centre for Social Sciences, and Media4change on Lithuanian residents’ attitudes toward ethnic and religious groups showed …
A. Petrošius: we recommended that businesses not speak
Aidas Petrošius, Head of Business Development at Mediaskopas, a media monitoring and communications research company, says...
Toilet Paper Boycotts and Luxury Cauliflowers: What Is Typical of Lithuanian “Cancel Culture”?
It destroys lives and ruins businesses — the so-called cancel culture is what...
Unique Trends in the Media: How Coronavirus, War, and Electricity Prices Changed Its Face
Over the past six months, one heated news story after another has followed in Lithuanian media. “We are witnessing unique transformations in our information space, unprecedented...
“Vičiūnai” – “Grigeo”’s fate, retailers’ hot topic – salt
In recent months, the war in Ukraine has been the main topic of communication for retail, banking, energy, and...
Media experts answered how not to fall for the fear created by the flow of (dis)information
Compared with the start of the pandemic, when the record volume of information reaching us was first recorded, today this amount is…
Employees at the center of leaders’ communication
Looking at overall CEO communication, it is clear that in 2021 the word “employee” was at the center of communication…
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