The media analysis company “Mediaskopas” carried out an analysis of regional and district media and found that…
Expert insight
Manager only a man, cleaner only a woman: how the media assigns professions by gender
A newly conducted analysis showed how the media divides professions or positions into male and female ones. For example, how clearly “female” …
The stars of incumbent mayors, intrigue in the capital, or the situation in a family after a divorce
Less than a month remains until the municipal elections, during which both new and familiar political promises will come pouring in. The main communication on outdoor advertising billboards is planned at the last…
How is the attitude toward Russian speakers living in Lithuania changing?
The results of the 2022 study of Lithuanian residents’ attitudes toward ethnic and religious groups, conducted by “Diversity Development Group,” the Ethnic Studies Department of the Institute of Sociology at the Lithuanian Centre for Social Sciences, and “Media4change,” together with media monitoring, showed …
A. Petrošius: We recommended that businesses not speak
Aidas Petrošius, Business Development Manager at the media monitoring and communications research company Mediaskopas, says...
Toilet paper boycott and luxury cauliflowers: what is characteristic of Lithuanian “cancel culture”?
It destroys lives and ruins businesses — the so-called cancel culture, or “cancel culture,” is what those who fear...
Unique trends in the media: how coronavirus, war, and electricity prices changed its face
Over the past six months, one tense piece of news after another has appeared in the Lithuanian media. “We are observing unique transformations in our information space, unprecedented...
“Vičiūnai” — “Grigeo’s” share, and traders’ hot topic — salt
Over the past few months, communication on the topic of the war in Ukraine has been dominated mostly by retail, banks, energy, and...
Media experts answered how not to give in to the fear shaped by the (dis)information flow
Compared with the start of the pandemic, when a record for the volume of information reaching us was first recorded, today this amount is…
Employees at the Center of Executives’ Communication
Looking at overall CEO communication, it is clear that in 2021 the word “employee” was at the center of communication …
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