There is less than a month left until the local government elections, during which both new and already familiar political promises will start pouring in. The main communication on outdoor advertising billboards is planned for the last week of February and the first week of March.
The analysis of politicians’ communication conducted by media monitoring and analytics company UAB Mediaskopas and communications agency Agency 1323 shows that it would be more accurate to look at the cumulative visibility of a party or politician over the entire year leading up to the election.
