vilune-kairiene

Vilūnė Kairienė, Data Strategist at Mediaskopas

Manager only a man, cleaner only a woman: how the media assigns professions by gender

A newly completed analysis showed how the media categorizes professions or positions as male and female. For example, it looks at how clearly “female” professions are represented in the media: housekeeper/maid, manicurist, nanny, cleaner, teacher, nurse, and others. And if men choose the so-called female profession, they are portrayed in the media as exceptional or more special. We will discuss the analysis and the harm of such trends with Vilūnė Kairienė, Head of Data Solutions and Analysis at the media analysis company “Mediaskopas,” and Vilma Gabrieliūtė, an equality mainstreaming expert at the Office of the Equal Opportunities Ombudsperson.

Read more: https://www.delfi.lt/video/shows/delfi-morning/the-chief-is-only-a-man-the-housekeeper-is-only-a-woman-how-media-splits-professions-by-gender.d?id=92892443

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Created:

March 30, 2023

Author:

Mediaskopas

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