vilune-kaitiene

Vilūnė Kairienė, Data Strategist at Mediaskopas

Manager only a man, cleaner only a woman: how the media assign professions by gender

A newly conducted analysis showed how the media classifies professions or positions as male and female. For example, how clearly “female” professions are portrayed in the media: room attendant/housekeeper, manicurist, nanny, cleaner, teacher, nurse, and others. And if men choose a so-called female profession, they are portrayed in the media as exceptional or more special. We will discuss more about the analysis and the harm of such trends with Vilūnė Kairienė, Head of Data Solutions and Analysis at the media analysis company Mediaskopas, and Vilma Gabrieliūtė, an expert in equal opportunities integration from the Office of the Equal Opportunities Ombudsperson.

Read more: https://www.delfi.lt/video/laidos/delfi-rytas/delfi-morning-guide-only-man-janitor-only-woman-how-media-divides-professions-by-gender.d?id=92892443

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Created:

March 30, 2023

Author:

Mediaskopas

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