It ruins lives and destroys businesses – the so-called cancel culture, or “cancel culture,” is something many brands and public figures fear.
According to Aidas Petrosius, an expert at the media research company Mediaskopas, the very amount of attention given to cancel culture shows that it is a negative phenomenon with often tragic consequences. Some believe that cancel culture has contributed to positive or even revolutionary developments in Lithuanian society—for example, when a scandal broke out at universities in 2018 #metoo and lecturers were accused of sexual harassment, the conditions at higher education institutions became a topic of discussion. However, the interviewee says that cancellation is a flawed practice.
