It destroys lives and ruins businesses – so-called cancel culture, or “cancel culture,” is something that more than one brand or public figure fears.
According to Aidas Petrosius, an expert at media research company Mediaskopas, the very amount of attention paid to cancel culture shows that it is a negative phenomenon with often tragic consequences. Some believe that cancel culture has contributed to positive or even revolutionary developments in Lithuanian society – for example, when a scandal broke out at universities in 2018, #metoo when lecturers were accused of sexual harassment, people began talking about conditions in higher education institutions. However, the interviewee says that canceling is a flawed practice.













