As inflation in Lithuania reached record highs and prices in stores rose dramatically, all major retail chains reacted accordingly and adjusted their communication. Mentions of the price context increased significantly from June to the beginning of autumn: by the end of the analyzed period, there were 128% more mentions recorded.
All 5 analyzed food retail chains increased the volume of information.
“Only the nature and the retailers’ strategies differed,” says Vilūnė Kairienė, Head of the Data Solutions and Analysis Department at Mediaskopas.
