As inflation in Lithuania surged to record highs and prices in stores rose dramatically, all major retail chains responded accordingly and adjusted their communication. The number of mentions of the price context increased significantly from June to the beginning of autumn: by the end of the analyzed period, mentions were recorded 128% higher.
All 5 analyzed food retail chains increased the amount of information.
“Only the nature and the retailers’ strategies differed,” says Vilnė Kairienė, Head of the Data Solutions and Analytics Department at Mediaskopas.
