As the number and success of innovative Lithuanian startups grows rapidly, companies such as Vinted, Trafi, Deeper, Bored Panda and others appear in the media more and more often. According to data collected by the media monitoring and analysis company Mediaskopas, Vinted alone was mentioned nearly 500 times in Lithuanian media in recent years (in print, online news portals, news agency reports, and radio and TV coverage). However, small or newly established Lithuanian family businesses still remain invisible amid this abundance and mostly concentrate on social networks.
The generational differences within family businesses, already highlighted back in 2015, are also becoming more visible: Generation Y is focused on modernization and innovation, which leads to business models based on new technologies and social responsibility. One example is the Lithuanian family business Atvirukas.com, which lets you send a postcard from anywhere in the world using only a phone or computer. You can send a postcard while hiking up a mountain in Switzerland, and the creators of Atvirukas.com promise to plant a tree or contribute to planting one every time 10 postcards are sold. Other family businesses also focus on sustainability, such as Supkis, which creates toys for children from eco-friendly materials, or Skaidri etiketė, which names health, sustainability, and conscious choice as its core values.
