The media analysis company “Mediaskopas” has become a partner of the “PR Impact Awards 2021” competition for the best communication projects and will help the international jury more objectively measure and evaluate the reach of implemented communication campaigns in the media. “The partnership with ‘Mediaskopas’ will provide objective criteria when evaluating applications. This will help jury members not only form an impression based on the application submitted to them, but also objectively assess the spread of campaign content in the media and the audience reached. Of course, the jury will make the final decision, but ‘Mediaskopas’ technological capabilities will become a concrete, strong supporting tool for the jury,” one of the “PR Impact Awards 2021” organizers, Donatas Kuras, is quoted as saying in a press release.
