The media analysis company Mediaskopas has become a partner of the PR Impact Awards 2021 competition for the best communication projects and will help the international jury more objectively measure and assess the reach of implemented communication campaigns in the media. "The partnership with Mediaskopas will provide objective criteria when evaluating applications. This will help jury members not only get an impression from the application submitted to them, but also objectively assess the dissemination of the campaigns’ content in the media and the audience reached. Of course, the jury will make the final decision, but Mediaskopas’ technological capabilities will become a concrete, strong supporting tool for the jury," said Donatas Kuras, one of the organizers of PR Impact Awards 2021, in a press release.
