The media analysis company “Mediaskopas” has become a partner of the “PR Impact Awards 2021” competition for the best communication projects and will help the international jury more objectively measure and evaluate the reach of implemented communication campaigns in the media. “The partnership with ‘Mediaskopas’ will provide objective criteria when evaluating applications. It will help jury members not only get a picture from the application submitted to them, but also objectively assess the spread of campaign content in the media and the audience reached. Of course, the jury will make the final decision, but ‘Mediaskopas’ technological capabilities will become a concrete, strong support tool for the jury,” Donatas Kuras, one of the organizers of “PR Impact Awards 2021,” is quoted in a press release.
