Economist Aleksandras Izgorodinas, who joined the Citadele team, stirred up bank sector communications in the media: according to the number of mentions this September compared with the same month last year, Citadele jumped from 6th to 3rd place, and its audience reach and communication efficiency indicator also strengthened, according to the research company Mediaskopas.
“A. Izgorodinas’ broad network of contacts in the media and his experience in this field significantly boosted Citadele’s communication metrics and led to changes in the rankings,” says Milda Hatipoglu, Head of Research and Insights Projects at the media monitoring company Mediaskopas.
