In 2023, among Lithuanian business and state-owned companies, the most visible leaders in the media were those of telecommunications, banking, and energy companies, and in the top position is Giedrė Kaminskaitė-Salters, who has headed the telecommunications company Telia Lietuva since last March.
The ranking of communication effectiveness among Lithuanian company executives, presented by the media monitoring and analytics company Mediaskopas together with the integrated communications agency INK Agency, was compiled by assessing organic, i.e. unsolicited, communication data, with the greatest weight given to memorability.
