In 2023, among Lithuanian private and state-owned companies, the most visible in the media were the leaders of telecommunications, banking, and energy companies, with Giedrė Kaminskaitė-Salters, who has headed the telecommunications company Telia Lietuva since last March, ranking first.
The ranking of communication effectiveness of Lithuanian company executives, presented by the media monitoring and analysis company Mediaskopas together with the integrated communications agency INK Agency, was compiled by evaluating organic, i.e. unsolicited, communication data, with the greatest weight given to memorability.
