In 2023, among Lithuanian business and state-owned companies, the most visible in the media were the leaders of telecommunications, banking, and energy companies, with Giedrė Kaminskaitė-Salters, who has been heading the telecommunications company Telia Lietuva since last March, ranking first.
The ranking of communication effectiveness of Lithuanian company executives, presented by the media monitoring and analytics company Mediaskopas together with the integrated communications agency INK Agency, was compiled by assessing organic, i.e. unsponsored, communication data, with the greatest weight given to memorability.
