This year, communication by all finalists taking part in the “Brand of the Year 2017” competition was more active across all media channels, and the influence of uncontrolled social media grew especially strongly.
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The most effective communication among the finalists in both traditional and social media was “Kakė Makė.” These are the conclusions of the media analysis company “Mediaskopas,” which this February examined the communication of all finalists in the “Brand of the Year 2017” competition, 34 fast-moving consumer goods brands, in traditional and social media.
The companies’ communication was evaluated according to quantitative and qualitative parameters — the number of mentions, reach, image, brand visibility, and impact. These study results are taken into account when selecting the most successful brand of the year.
According to Akvilė Katilienė, Head of the Analysis Department at “Mediaskopas,” this year, compared with last year’s study, the finalists’ brand communication was more active across all channels…
Read more: http://vz.lt/rinkodara/komunikacija/2017/03/15/socialines-medijos-itaka-vis-svaresne
