This year, the communication of all finalists taking part in the “Brand of the Year 2017” competition was more active across all media channels, and the influence of uncontrolled social media grew especially strongly.
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“Kakė Makė” stood out with the most effective communication among the finalists in both traditional and social media. These conclusions are presented by the media analytics company “Mediaskopas,” which this February examined the communication in traditional and social media of all finalists in the “Brand of the Year 2017” competition and of 34 fast-moving consumer brands.
The companies’ communication was assessed according to quantitative and qualitative criteria - the number of mentions, the reached audience, image, brand visibility, and impact. The results of this study are taken into account when selecting the most successful brand of the year.
According to Akvilė Katilienė, Head of the Analysis Department at “Mediaskopas,” this year the communication of the brand finalists was more active across all channels compared with the previous year’s study...
More: http://vz.lt/marketing/communication/2017/03/15/social-media-influence-growing-stronger
