Although people started talking about the death of print more than a decade ago, once the internet picked up speed and sharing news became very easy, it seemed that only publications focused on entertainment or analysis could survive, and over the past 15 years the number of print publications has declined, yet they are not planning to disappear completely just yet.
These conclusions are drawn by the media monitoring and analysis company Mediaskopas, which analyzed the communication of three of the most active business sectors — banks, mobile operators, and non-life insurance companies — in 2003–2017 across the main internet, radio, television, and print channels.
An analysis of business information over fifteen years shows a particularly clear change in two media categories: internet portals and the national press.
“The turning point in the emerging ‘scissors’ was 2009, and by 2012 the volume of information transmitted via the internet had, in percentage terms, overtaken that published in national outlets ten years earlier. In recent years there have been no major changes in the traditional media, although the growing flow of business information through television and radio channels stands out somewhat,” says Akvilė Katilienė, Head of the Analysis Department at Mediaskopas.
After Nausėda's announcement – a new analysis: the keyword was flagged
If last year defense, security, and geopolitics dominated President Gitanas Nausėda’s annual address, this year the main keyword became resilience, according to an analysis by the media landscape research company Mediaskopas. In addition, as the analysis of the head of state’s speech showed,...
