Although talk of the death of print began more than a decade ago, as soon as the internet gained momentum, when sharing news became very easy, and it seemed that only publications with entertainment or analytical content could survive, and over the past 15 years the number of print publications has decreased, they are still not planning to disappear completely.
These are the conclusions drawn by the media monitoring and analysis company Mediaskopas, which analyzed the communication of three of the most active business sectors — banks, mobile operators, and non-life insurance companies — in 2003–2017 across the main internet, radio, television, and print channels.
An analysis of 15 years of business information shows a particularly clear change in two media categories: online portals and the national press.
“In the already established ‘scissors,’ the turning point was 2009, and by 2012 the flow of information transmitted via the internet, in percentage terms, exceeded the amount published in national publications 10 years earlier. In recent years, there have been no major changes in the traditional media, though the increased flow of business information through television and radio channels stands out somewhat,” says Akvilė Katilienė, Head of the Analysis Department at Mediaskopas.
More: http://www.vz.lt/marketing/communication/2017/07/17/scissors-in-media-between-print-and-the-internet
