Although talk about the death of print began more than a decade ago, once the internet gained momentum and sharing news became very easy, it seemed that only entertainment or analytical publications could survive, and over the past 15 years the number of print publications has declined, yet they are not about to disappear completely.
These are the conclusions reached by the media monitoring and analysis company Mediaskopas, which analyzed the communication of three of the most active business sectors — banks, mobile operators, and non-life insurance companies — in 2003–2017 across the main online, radio, television, and print channels.
An analysis of 15 years of business information shows a particularly clear change in two media categories: online portals and the national press.
“The turning point in the established ‘scissors’ came in 2009, and already in 2012 the volume of information transmitted via the internet exceeded, in percentage terms, what was published in national outlets 10 years earlier. In recent years there have been no major changes in the traditional media, although the growing flow of business information through television and radio channels is somewhat noticeable,” says Akvilė Katilienė, Head of the Analysis Department at Mediaskopas.
More: http://www.vz.lt/marketing/communication/2017/07/17/scissors-in-media-between-press-and-the-internet
